By Anita Gallagher
Spring has sprung and more and more organizations are moving their fundraising up a gear. If you’re thinking about crowdfunding this year, here’s a simple step-by-step guide to help you submit your project on HIPGive.
Creating a project on HIPGive is as easy as clicking on “Create” and following the simple steps. However, if you’re putting together your first campaign and want to make sure you’re making the most of all the platform has to offer, read on for this step by step guide so you know exactly how best to prepare.
Step 1: Create
Select “Create” from the main HIPGive menu. (You can’t miss it, it’s the big red one.)
Step 2: Let’s Get Started
Get started by choosing a title and a fundraising goal for your project. Don’t worry, you can change these later if you need to.
Your title should be descriptive but short—just enough information for us to know what it’s about and/or who it helps.
As for your goal—that’s up to you, but if you’re curious, the average is about $6,000, with first-time crowdfunders often choosing $1,500 – $3,000 as their goals.
You can also choose to publish your project in Spanish, English, or both. We recommend both! Even if your translation isn’t perfect, you never know who might end up reading it.
Step 3: Log In or Register
If you haven’t already done so, the platform will ask you to Log In or to Register for a HIPGive account.
Every time you sign in to HIPGive from now on, you’ll be able to visit your Dashboard with a record of both your projects and your donations.
You don’t have to complete your project in one sitting—it will stay in draft format and you can go back and edit at any time before you choose to submit it.
Step 4: Tell Your Story
This is where you will upload the main content of your project, including images, video, your “pitch” and more. Here’s a quick guide:
Category: Choose one, or possibly two, categories that best reflect the purpose of your project. This will appear as an icon on your project page.
Images: We recommend you upload three to six images that best illustrate the positive impact the project will generate. Please make sure they don’t exceed 8MB or they won’t load properly.
Video: Although optional, we highly recommend you include a short video explaining your project, or directly inviting people to make a donation. Rather than uploading it directly to the platform, please upload it to YouTube or Vimeo and simply provide the URL. The video will appear first on the image reel, before the photos. You can learn how to make great crowdfunding videos here.
Location: Include the name of your community/city and country. HIPGive is seen by potential donors from all over the world, so avoid abbreviations and make it clear where your work is carried out.
Duration: You can choose to run your campaign for 15, 30, or 45 days, or to make it an ongoing project. How to choose? Think about the resources you have available to run your campaign and any key dates that you want your campaign to coincide with. Short campaigns can be intense but risk running out of time, while longer campaigns are more realistic but risk running out of steam. Please bear in mind that we review each project before publishing, so your start date should be at least two to three days after the date you submit your project.
Project Tag Line: This short phrase is published right below the project title and is visible in your project summary on the main Give page. Keep it short (about 20 to 30 words is best) and use it to draw people in so that they want to find out more about your project.
Project Summary: This is the space where you include your pitch—your narrative, your story, explaining what you wish to do, why, for who, and how. Writing a great pitch is both an art and a science, but always put yourself in the donor’s shoes and ask yourself, what would I want to know about this project if I was thinking about making a donation? Learn more about writing the perfect pitch here.
Automatic Thank You Message: HIPGive automatically sends out a donation confirmation email and receipt to each donor. The message you include here will be inserted into the standard email so do your best to make it sincere and meaningful, and complete the donor experience in a satisfying way.
Perks or donation levels: Although most donors don’t expect anything in return, you can encourage them to give at certain levels by offering small gifts or “perks” or simply explain how certain amounts will impact the project.
Step 5: Team (and your organization)
All projects require at least one team member, known as the main contact. This person’s photo will appear on the main project page (below the Perks). However, you can also upload names, photos, and a brief text about as many team members as you wish. This is a great way to build confidence in the project, showing potential donors that the project is in good hands. A fringe benefit is that people whose photo appears are more likely to feel ownership of the project and contribute more proactively to promoting the campaign in their own networks!
You’re also requested to include information about your organization at this stage. HIPGive works with legally incorporated nonprofit organizations and in order to receive the funds at the end of the campaign, you will be required to provide the following documents.
At this stage, however, we request that you provide your full name and tax number and upload:
- Your 501c3 IRS letter (if you’re based in the U.S.)
- Your articles of incorporation (acta constitutiva, if you’re based in Latin America)
- Please note the document should not exceed 8MB in size. (If it’s too large, try using a free online tool to reduce the file size.)
If you don’t have either of these documents, you can’t publish your project directly, but could work through a fiscal sponsor.
Step 6: Preview and Submit
Review the information you’ve uploaded. You can edit straight away, or come back at any time in the future—your project will be saved on your dashboard. However, if you like what you see, click Submit.
Step 7: The review period
Once you’ve submitted your project, the HIPGive team will review it and, if it is complete, approve it for publication. We often provide friendly feedback too, to help you strengthen your pitch and make the most of the platform.
When it’s ready to go, you’ll receive a confirmation email with a link to your campaign page so that you can start preparing your campaign materials.
Step 8: Publication
Your project will be published—and able to receive donations—on the day you selected as the first day of your campaign. What comes next is up to you and your communications strategy!